Fixed price. 90 days. Revenue impact.

Stop Losing ARR Before It Shows Up in Churn Reports

For B2B SaaS and AI companies with $1M+ ARR.

We help SaaS and AI companies protect and grow ARR by removing activation and adoption blockers so users reach value faster and usage becomes consistent.

Used by B2B SaaS and AI product teams

Bullhorn
Canva
Iress
SAP
Meta
Bullhorn
Canva
Iress
SAP
Meta
Executive Context

For Founders, CEOs, CTOs, and CPOs at B2B SaaS and AI companies.

When activation varies by account, revenue outcomes vary too. That relationship is structural, not accidental.

By the time this shows up in renewals or board discussions, the options are limited.

This is a fixed-price, 90 day engagement designed to address adoption risk upstream, before it becomes revenue loss.

✓ Clear diagnosis
✓ Measurable outcomes
✓ One owner
Delivery Clarity

What This Delivers

A focused, productized 90 day engagement that removes the friction preventing users from reaching value and forming consistent usage habits.

You receive a single, execution-ready product direction covering onboarding, activation, and retention-critical workflows.

One clear path forward. One owner. One measurable outcome.

Scope & Deliverables

What You Receive in 90 Days
  • Activation Diagnosis: Where and why users fail to reach value.
  • User Journey Mapping: Critical activation paths clarified and simplified.
  • Execution-Ready Direction: One aligned plan across product, engineering, and customer teams.
  • Workflow Redesign: Revenue-critical flows simplified and validated.
  • Implementation Support: Documentation and rollout guidance for internal teams.
  • Single Point of Accountability: One owner from diagnosis through delivery.

Outcome Reinforcement

Users reach value faster. Usage becomes consistent across accounts. Reliance on support decreases.

This engagement removes ambiguity around what to fix and in what order.

Why You’re Losing Users

Most revenue loss starts inside the product long before churn appears in reports.

You are not losing users to competitors. You are losing them to confusion inside the product.

Common causes we see:

Activation takes far longer than it should

Core workflows never become habit

Support explains what should be obvious

Champions disengage or leave

Renewals require manual intervention

New features add friction, not clarity

This is not a churn issue yet. It is an adoption failure that becomes expensive later.

The Cost of Confusion

Every frustrated paid user burns CAC, kills expansion, and increases churn. You cannot grow a leaky product.

Most teams try. Few deliver.

• Surface fixes fail to change behavior.

• Screens over outcomes.

• Features over simplicity.

• Revenue impact arrives too late.

Most redesigns fail not due to poor UI, but because they don’t change user behavior.

Adoption is structural, not cosmetic.

From Revenue Leakage to Predictable Usage

Before

  • ✕ Activation is slow and inconsistent
  • ✕ Users hesitate across fragmented workflows
  • ✕ Support absorbs product confusion
  • ✕ Revenue leaks silently
  • ✕ Teams lack clear execution direction

After

  • ✓ Faster time to first value
  • ✓ Unified activation journeys
  • ✓ Consistent usage across accounts
  • ✓ Reduced support costs
  • ✓ Clear execution direction for teams

Business Outcomes

Across similar B2B SaaS and AI products, this engagement consistently produces:

Faster time to first value
Higher activation path completion
Reduced support confusion.
Consistent usage improves retention.

These outcomes follow when activation and adoption are corrected upstream.

🔒 This engagement only proceeds when there is a clear path from activation improvement to ARR impact.

Verified Client Outcomes

“Users stopped complaining and started upgrading. Our developers shipped in six weeks.”

Marcus Webb

COO, Workspace Pro

Verified Client

“Our onboarding time dropped by 50%, activation improved, and we finally had a clean path.”

Lisa Patel

CEO, InvoiceStream

Verified Client

“Post-launch NPS increased by 18 points and customer feedback improved immediately.”

Tom Harrison

CTO, Pipeline Analytics

Verified Client

Real SaaS Outcomes

Workspace Pro

40% fewer support tickets

InvoiceStream

50% faster onboarding, 2× upgrade rate

Pipeline Analytics

+18 NPS points, 14% churn reduction

What You Receive in 90 Days

Activation and retention diagnosis

Clear identification of where users fail to reach value and why revenue is at risk.

Critical user journeys clarified

The activation and adoption paths that matter most simplified and aligned.

Execution-ready product direction

One clear plan across product, engineering, and customer teams.

Validated workflow redesign

Revenue critical flows redesigned and tested to remove friction.

Implementation handover

Clear guidance your team can ship without ambiguity or rework.

Single point of accountability

One owner from diagnosis through delivery.

Who This Is For

Yes

  • B2B SaaS and B2B AI companies
  • $1M to $50M+ ARR
  • 20 to 200 employees
  • Critical products users don’t rely on
  • Retention matters more than velocity

No

  • Pre-revenue startups
  • Consumer or gaming products
  • Feature-velocity teams
  • Cosmetic or visual only redesign projects
  • Teams seeking execution, no accountability

Investment

$30,000

Total Investment

90 day activation & adoption: retention & revenue

Payment Schedule

Start

$12,000

Retention diagnosis, wireframes, initial black and white UX prototype.

Midpoint

$12,000

User journeys, UX/UI redesign, validation, full colour UI prototype.

Completion

$6,000

Design system, developer docs, support, user testing, final UX/UI prototype.

No retainer. No scope creep. No surprises.

You pay for outcomes, not open ended work.

Why This Investment Pays Off

In B2B SaaS, churn signals weak activation. Quick adoption of core workflows stabilizes retention and protects ARR. Small gains compound into revenue.

Example Scenario
MRR $500,000
5% Churn Loss -$25,000 / mo
10% Churn Reduction Saves +$2,500 / mo

Estimated payback: about 12 months

Year two becomes pure upside.

Reduce churn by 10% and recover the investment.
Everything after that is profit.

You are NOT paying for:

Endless discovery
Junior learning curves
Scope creep
6 to 12 month timelines
Strategy decks that never ship
Pretty designs that do not move retention

Clear milestones. One owner. Measurable improvement.

Frequently Asked Questions

Everything you need to know.

No.

This is a productised, fixed-scope revenue intervention with a defined outcome and timeline. There is no open-ended consulting, hourly work, or ongoing advisory relationship.

When activation varies by account, revenue outcomes vary too. That relationship is structural, not accidental.

This engagement only proceeds when there is a clear, measurable link between user activation behavior and ARR risk.

Most teams already know something is broken. What they lack is clarity on what to fix first and why.

This engagement removes ambiguity, aligns teams around one execution direction, and accelerates decision-making without disrupting your roadmap.

If there is no measurable improvement in activation and adoption, you do not pay for it.

That is a commercial guarantee, not a marketing promise.

Client Case Studies

Utopi

Cavex

Sliide

Eolas

Commercial
Guarantee

If this engagement does not deliver measurable improvement in activation and adoption, you receive a full refund.

We only proceed when there is a clear opportunity for impact.

Limited Capacity

We run a limited number of engagements at a time

Only three engagements per month

Every month you wait:

  • 📉
    Activation slows
  • 🧊
    Adoption weakens
  • 💧
    ARR leaks quietly
Only 3 Spots Available This Month

90 Day SaaS Retention Transformation

Every month you wait increases churn and slows activation.
Fix what’s driving churn. Protect revenue in 90 days.